MindArc

Based in Sydney, MindArc works with mid-market to enterprise retail brands navigating digital commerce and system integration challenges. As a certified Shopify Plus partner, the agency positions itself around commerce technology, working with clients such as Be Fit Food, The Academy Brand, Archie Rose, Strand, Auto One, M.J. Bale, Rhythm Snowsports, Titan 22, Zero Co and White Fox Boutique on projects spanning migration, integration and ongoing digital strategy. The agency's declared services cover Shopify web development, integration and middleware, AI services, GA4 specialisation, SEO, SEM, Core Web Vitals optimisation, Shopify migration, commerce technology strategy, UI/UX design, conversion rate optimisation, tech stack consolidation, Shopify POS and POS extensions, custom Shopify apps, and change management. Engagements are structured around a Strategic Growth Framework that assesses four areas — acquisition, conversion, business process, and scalability and AI — intended to align technical work with commercial objectives rather than treating projects as one-off deliverables. Client work referenced on the site includes system integration and customer-centric solutions, Shopify Plus migrations, and international expansion support, indicating a focus on combining front-end user experience with back-end technology consolidation. The team size is small, between one and ten people, and the agency describes its approach as consultative, aiming to build scalable commerce experiences tailored to each brand's specific technical and growth challenges.