MustBeOnline.net

A small web agency based in Rochester, New York, MustBeOnline.net has operated since 1998 with a team of 1-10 people handling digital marketing, web design, web development, content marketing, and cloud consulting for clients. Its stated focus is on local service businesses, specifically naming heating and air conditioning companies, mold remediation firms, basement waterproofing contractors, and general contractors, positioning itself as an alternative to hiring an in-house marketing employee or team. Services are organized into tiered packages that scale from basic to fuller coverage. The entry-level offering covers search engine and directory registration, Google and Bing map listing optimization, review building, on-page SEO for up to 10 keywords, website content updates, integrated lead capture through chat, SMS, and email, and lead tracking with sales pipeline reporting. A mid-tier package adds a shared digital marketing manager, a custom website, landing pages, paid advertising on Google Ads and Facebook Ads, and biweekly blog posting with keyword optimization. Its top tier includes a dedicated digital marketing manager, on-page SEO expanded to 20 keywords, off-page SEO and link building for up to 20 keywords, multi-channel automated follow-up campaigns, and more frequent blog posting. For hosting and email, the agency partners with providers including Rackspace, LiquidWeb, Mailgun, and Microsoft.