NY Web Works

Based in Rochester, New York, NY Web Works is a small internet marketing company organized around building and growing online brands for organizations in Rochester and beyond. With a team of one to ten people, the agency positions itself as an extension of a client's existing marketing setup, integrating with in-house IT and marketing teams or partnering alongside a client's other advertising or marketing agencies to function as an outsourced internet marketing department. It is recognized as a Google Analytics Partner and a Google Adwords Partner. The agency's core offerings include search engine optimization, covering research, strategy, implementation, and ongoing analysis and recommendations, along with local SEO aimed at improving visibility for businesses that depend on being found in their geographic area. Website analytics reporting is used to track site performance and inform decisions. Additional services include digital advertising campaigns, social media marketing focused on strengthening customer relationships and generating leads, and content development spanning web copy, blogging, social media content, and email marketing. Email marketing itself is offered as a way to maintain ongoing communication with customers and prospects. The agency also provides internet marketing consulting to help shape overall strategy, plus website maintenance ranging from major updates to regular monthly upkeep across various platforms.