O'Rourke Hospitality Marketing, LLC

Based in Newburyport, Massachusetts, this agency focuses exclusively on marketing for the hospitality sector, founded in 2001. It works with hotel management companies, independent hotels and resorts, boutique and luxury properties, and vacation rental operators, positioning itself as a specialist partner for properties seeking to reduce reliance on OTA bookings and increase direct revenue. The team size is small, in the range of 1-10 people, and case studies reference work with properties such as a boutique hotel on the North Fork of Long Island, a golf resort and spa in Frisco, Texas, and a renovated luxury hotel, indicating experience across different property types and markets within the US. Services center on hotel SEO, advertising, PPC, and web design, with additional mention of booking abandonment and social media work. The SEO offering is described as helping properties attract high-intent travelers and increase direct bookings while lowering OTA costs. Advertising and PPC services are described as data-driven, aimed at re-engaging website visitors, outbidding OTAs in search, and lowering cost-per-acquisition. Web design work is described as producing responsive, booking-focused sites intended to make direct reservations straightforward for guests, with reference to "Guest Experience design" as an approach used to increase visibility and direct bookings on a hotel website project. The agency presents its strategies as tailored to each property's individual goals and brand personality rather than applying a standardized approach across clients.