Strand Marketing

Based in Newburyport, Massachusetts, Strand Marketing works with technology and engineering-driven companies whose products are often complex to explain to a technical audience. The agency, led by David Strand and a small team, positions itself around business-to-business marketing for high-tech firms, framing its work as helping these companies generate web traffic and sales leads while building a brand that can support long-term growth or eventual acquisition. The agency's declared services span search engine optimization, digital strategy, email marketing, pay-per-click advertising, social media marketing, web design, and web development, combined under what it calls an integrated approach spanning strategy, creative, and demand generation. Its site content emphasizes producing technical content aimed at engineering-driven prospects, including material such as a guide on writing a "tech brief" intended to engage technical readers. The firm frames digital marketing as a cost-effective, trackable, and scalable channel for B2B companies to reach customers and prospects, and organizes its offering around three stated pillars: strategy work to define market positioning, creative development for campaigns and content, and demand generation activities intended to convert digital traffic into sales leads for clients with technically complex products.