Optimal Web Design

Based in Westdale, Australia, Optimal Web Design is an Australian-owned small operation with 20 years of experience serving local service businesses looking to generate enquiries through online visibility. The agency positions itself around a single outcome: increasing phone calls and inbox leads for its clients, with a focus on local, Australian businesses rather than national or international campaigns. It is run with a small team, and its About Us section frames the operator's personal track record of helping Australian businesses improve their Google rankings and local presence. The core service offering covers three areas. Website and Maps Optimisation involves optimising a business's website and Google Business Profile to improve rankings in Google Search and Maps results, aimed at building long-term local visibility for services customers are actively searching for. Social Media Marketing centres on Meta advertising, with the agency creating and managing Lead Ads across Facebook and Instagram to target local customers and deliver enquiries directly to the client's inbox. The third service addresses suspended Google Business Profiles: the agency investigates the cause of a suspension, prepares an appeal, and liaises directly with Google to seek reinstatement of the listing. Enquiries are handled through direct phone or email contact, with an initial, no-obligation conversation offered to assess where a business may be losing potential leads.