Pendulum

Operating out of Bangkok and Singapore, Pendulum is a small eCommerce growth agency that works with online brands looking to increase revenue and customer lifetime value rather than simply drive traffic. The team, sized between one and ten people, describes itself as having both agency-side and brand-side experience in running online businesses, and positions itself as a partner working alongside clients rather than as an outsourced vendor executing isolated campaigns. Its client focus is squarely on eCommerce companies seeking a full-funnel approach across the customer journey, from acquisition through to retention. The agency's declared services span Search Engine Optimization, E-Commerce Development, IT Managed Services, UX/UI Design, Conversion Optimization, Market Research and Social Media Marketing. It organizes its work around two core pillars: Customer Acquisition, which combines Paid Media, CRO, SEO, Content and Social Media to capture new customers profitably, and Customer Retention, which uses email, SMS, loyalty and referral channels to turn buyers into repeat customers and increase lifetime value. Beyond these, Pendulum offers end-to-end eCommerce enablement, providing outsourced support across marketing, logistics, operations and technology so brands can integrate additional capacity with their existing teams. The agency states it tailors initiatives to each client's specific business goals and stage in the business cycle, aiming for long-term profitability rather than one-off campaign results.