Performance Marketer

Based in Heidelberg, Victoria, Performance Marketer is a small, senior-led digital marketing operation working with businesses across Australia seeking sales and lead generation support. The team is structured around a single point of contact model, with clients working directly with the person delivering the work rather than being passed to junior staff. Alongside direct client work, the agency also operates as a consultant to other digital marketing agencies across Australia, helping them scale SEO and paid advertising for their own client bases. It positions itself as suited to businesses focused on long-term growth and strategic alignment rather than immediate results. Services cover SEO, paid search, paid social, and analytics and tracking. SEO work is described as aiming for improved Google rankings, supported by AI-related SEO approaches. Paid search covers campaign management on Google and Bing, while paid social extends to Meta and LinkedIn advertising. Analytics and search tracking form a distinct service line, focused on data-driven measurement of campaign performance. The agency also provides free tools, including an SEO ROI calculator, a Google Ads setup tool, and a schema markup generator, alongside case studies and blog resources. Client engagements are framed around a custom growth roadmap, transparent reporting, and ongoing communication, with initial contact gathered through a consultation process that captures business goals, revenue stage, and specific challenges before a strategy is proposed.