Pertinence Media

Based in Montréal, Pertinence Media is a boutique digital marketing agency working with e-commerce and B2B businesses on building and sustaining a relevant online presence. The team is small, in the 1-10 range, and positions itself around digital and marketing technologies rather than a single discipline, serving clients across B2B, e-commerce and B2C contexts. Alongside client work, the agency publishes strategic guides intended to explain the components of an effective digital marketing approach and offer advice on improving e-commerce performance. The agency's service offering spans digital strategy, digital advertising, email and marketing automation, and search engine optimization. Its digital strategy work is described as tailored, aimed at improving a client's digital commerce experience or competitive position. Digital advertising services include daily verification of campaigns, audits and optimizations intended to improve results without increasing ad spend. Email and marketing automation work focuses on moving clients beyond basic monthly newsletters toward automated communications triggered at different stages of the customer journey, with Klaviyo listed as a specific platform of focus. SEO services center on keyword strategy and search engine optimization planning to help prospective buyers find a client's content and brand online. The agency also offers training services related to these digital marketing disciplines.