Piston Mfg. Ad Agency

Piston Mfg. Ad Agency is a small advertising and digital marketing agency based in Madison, Wisconsin, operating with a team of ten or fewer people. Its client roster, drawn from its published work, spans local and regional businesses including lumber and construction companies, apartment communities, breweries, a pizza chain, a chocolate maker, and hospitality and retail brands such as Hounds Head, Mirror 34, and Deco & Foundry. The agency describes its approach as a collaborative process between client and agency built on talking, listening, observing, and participating, with the stated goal of telling a story that is true to the client and motivating to their customers. It positions itself as nimble and idea-driven rather than process-heavy or formal. Declared services include search engine optimization, packaging design, social media marketing, web development, advertising, and branding, alongside catalog development, naming, creative services, planning and strategy, and support for startups. Its portfolio work covers apartment community branding (X01 Apartments, Grand Central Apartments), packaging and identity projects (Madison Chocolate Co., Parts & Cogs), and brand and marketing campaigns for hospitality clients like Next Door Brewing Co. and Glass Nickel Pizza Co. The site frames the agency's working method as informal and conversation-driven, emphasizing direct interaction with clients over rigid procedural structures.