Plain Language Matters

Based in Scottsdale, Arizona, at 7014 E Camelback Rd, Plain Language Matters is a small marketing team (1-10 people) working with early-stage startups as well as established businesses that already deliver solid products or services but struggle to get found by potential customers. The agency positions itself for business owners who lack the time or in-house expertise to manage marketing, who have had poor experiences with previous agencies, or who are unsure where to direct their marketing budget. Its stated approach centers on aligning brand, marketing, creative, and digital tactics around a client's specific business goals rather than applying generic tactics. Services listed include Search Engine Optimization, Pay Per Click, Branding, CRM Consulting and SI, Marketing Strategy, Social Media Marketing, Video Production, and Web Development, along with AI-driven marketing and a free SEO audit offering. Work is structured through a three-step process called the Clarity Blueprint: an initial "Uncovering" call to identify marketing challenges, desired outcomes, and obstacles; a "ClearScope of Work" phase that translates those findings into a concrete plan covering ideation through execution; and ongoing execution intended to support continued growth toward the client's personal and business goals. The website also references Storybrand-based messaging as part of its clarity-focused method.