PractiSmart

PractiSmart is an Australian company, based in Glen Waverley, Victoria, that builds software and digital marketing solutions specifically for dental and medical clinics. The team works with clinic front-desk and management staff to reduce administrative load, cut down on missed calls, and support patient acquisition through local search visibility. The company positions itself as locally based, without offshore call centres, drawing on experience in the IT industry as well as several years working specifically within the dental sector. Its service range spans SEO, content marketing, PPC, and social media marketing, applied with a dental-industry focus intended to improve local search rankings and convert website visitors into booked appointments. Beyond marketing, PractiSmart offers an online appointment booking system that lets clinics set up providers, services, and availability so patients can book at any time, with automatic email confirmations for patients and real-time notifications for staff. Its SMS Messaging Hub allows whole clinic teams to text patients from the clinic's own number rather than personal phones, covering reminders, follow-ups, and two-way conversations without per-message fees. A live web chat tool captures website leads in real time, including outside business hours. The company also builds custom extensions for Open Dental, adding features such as one-click confirmation requests and recall or follow-up messaging sent through the clinic's mobile number, alongside website design, development, and ongoing website care and support.