PRAGM

PRAGM is a two-person technical marketing agency based in Montréal, with additional presence in Luxembourg and Zurich, Switzerland. The team, made up of Myriam Jessier and Augustin Delporte, works with web agencies, in-house marketing teams and international clients across sectors such as B2B SaaS and e-commerce (including Shopify stores), offering support both directly to businesses and through training programs aimed at developers and marketers who need to understand technical marketing tools. The agency's declared services are Search Engine Optimization and Pay Per Click, which it frames as complementary disciplines working toward the same conversion goal rather than separate workstreams. Beyond consulting, PRAGM runs training and courses covering Google Analytics, BigQuery, SEO and grants, aimed at beginners, experts and agencies, with Augustin Delporte teaching as a Certified Google Analytics Consultant. Both team members hold Google certifications, including Google Analytics and Google Ads (Search and Display). Work described on the site includes cookie consent management setup (such as implementing a CMP with Google Consent Mode for GA4 and Ads), and Google Analytics/tracking audits. In Luxembourg, the agency has run quantitative UX workshops and data visualization training; in the DACH region, it has optimized Google Ads campaigns for clients. The stated approach emphasizes delivering actionable, data-based instructions tied to specific client needs rather than generic reporting.