Primal

Based in Bangkok, this agency works with brands across sectors including e-commerce, FMCG, retail, health and beauty, luxury goods, B2B, education, insurance, real estate, travel, finance and banking, and hospitality. It positions itself as an integrated digital marketing partner offering a full suite of capabilities intended to be deployed quickly, with a team of 11-50 people supporting client accounts and a proprietary technology platform referred to as SENTR™. The service range spans SEO, including a dedicated offering for optimising visibility in AI-driven search and answer engines such as Perplexity, ChatGPT and Gemini under the name ElevateSEO™, alongside link building, content marketing and conversion rate optimisation. Performance media services cover Google Ads, display advertising and Google Shopping, plus paid social campaigns across Facebook, Instagram, TikTok and Line, including CPAS advertising. Creative work includes integrated campaign development, social media management, influencer and KOL collaborations, and content production for digital channels. The agency also provides a set of free tools for prospective clients, such as ROI calculators for media, SEO and CRO, ad mockup generators for Facebook, Instagram and Google, a schema markup generator, an industry analysis tool and a query fan-out analysis tool. Digital strategy and media planning and buying round out the declared service list, framed around combining these disciplines into a single, coordinated marketing function rather than offering them as standalone services.