Red Search

Based in North Strathfield, Red Search is a Sydney-focused SEO and AI-search agency serving Australian businesses across a range of industries, from startups to more established enterprises. Founded in 2018 and led by director Daniel Law, the team is small and specialist-oriented, positioning itself around senior-level expertise rather than junior account handling. The agency's stated mission is to grow Australian businesses through search strategies that work across both traditional search engines like Google and newer AI engines such as ChatGPT, Gemini and Perplexity. The core service offered is search engine optimization, with an explicit extension into optimising visibility within AI-driven discovery tools rather than Google alone. The agency describes a bespoke approach, working directly with clients to understand individual growth challenges before proposing strategy, rather than applying standardised packages. Engagements typically begin with a free consultation with a senior specialist, reflecting the agency's emphasis on direct access to experienced staff rather than delegated junior teams. Red Search also references thought leadership content as part of its output, suggesting a component of content-driven SEO alongside technical and strategic search work. The overall method combines commercial strategy with current search technology, aimed at maintaining client visibility as discovery channels shift from conventional search results toward AI-generated answers.