Ross Media Solutions

Based in Richmond, Virginia, Ross Media Solutions is a small digital marketing agency with a team of 1-10 people. It works with a range of business clients while also publishing and promoting its own niche media websites, including Boomer Magazine, a national lifestyle website and newsletter aimed at adults aged 50 and above. This dual role, operating as both an agency and a media publisher, shapes its approach to client campaigns, which it describes as entrepreneurial in nature. Case studies referenced on its site include work related to bus driver shortage recruitment and Medicare insurance lead generation. The agency's declared services cover Search Engine Optimization, Web Development, and Media Planning & Buying, with solutions organized around conversion pages, targeted digital display, search engine marketing, and search engine optimization. For its own property, Boomer Magazine, the agency reports that over 65% of site traffic is organic, and it operates a weekly lifestyle newsletter with open rates between 26% and 28% and click-through rates between 3% and 4%, covering topics such as travel, nostalgia, food and drink, and advice columns. This platform is also positioned as a promotional channel for clients seeking to reach an older, affluent demographic. The agency also publishes articles on topics such as Google Business Profile updates, Google Analytics 4, and technology usage among seniors.