Search Centered

Based in Olathe, Kansas, Search Centered is a small digital marketing agency serving small and medium-sized businesses in the Kansas City area. The team is led by Travis Pflanz, who has 14 years of SEO experience, and the agency positions itself around a single core philosophy: building every marketing strategy around search engine optimization rather than treating SEO as one channel among many. Given its 1-10 person size, it works directly with SMB clients looking for a long-term, cost-effective approach to attracting customers already searching for their products or services. The agency's stated services include SEO-focused website design, WordPress development, content marketing, social media marketing, email marketing, and conversion optimization, all built around a search-first foundation. Its approach starts by creating website content aimed at people actively searching for a business's offerings, then layering ads and social media campaigns targeted at visitors who have already engaged with the site. Search Centered also offers a managed hosting plan specifically oriented toward technical SEO factors, including page speed, a content distribution network, image compression, and resource pre-loading. Web design projects are described as starting with SEO strategy from the outset, positioning the website as the central hub for a client's other marketing activities rather than a standalone asset. Consultations are offered to discuss SEO-driven strategy before project work begins.