Sitka SEO

Sitka SEO is a small agency based in Victoria, BC, Canada, founded in 2015, that focuses exclusively on the tree care industry. It works with arborists and tree removal or tree service businesses, aiming to help these local operators increase their online visibility, generate leads and grow their customer base. The team is small (1–10 people), led by owner Gavin, and positions its approach as performance-based rather than centred on vanity metrics like rankings or website views. The agency describes a blended approach combining SEO and paid advertising. On the SEO side, work is aimed at improving visibility in Google search results and Google Maps so that tree service companies appear when local customers search for relevant services. On the paid side, Sitka SEO uses Google Ads and Google Local Services Ads, including pay-per-call campaigns where clients are charged only when a call is generated. The stated method is to generate revenue through ads first and reinvest that revenue into ongoing SEO work, addressing immediate lead demand while building longer-term organic presence. Declared service areas covering the business include search engine optimization, performance marketing and pay-per-click advertising, all applied specifically to arborists and tree care professionals rather than to a general client base.