Smart Robbie

Founded in 2012 and based in Seaforth on Sydney's Northern Beaches, Smart Robbie is a small WordPress-focused agency run by owner Robyn Smart. The agency works with Australian small businesses, describing a client base that ranges from Northern Beaches tradies to Queensland e-commerce stores, and states it has worked with more than 450 businesses nationally. It positions itself as offering the personal service of a local operation combined with the capability of a full-service team. The agency's work centres on three areas: website design and build, website maintenance, and SEO. On the design and development side, it builds custom WordPress websites intended to be mobile-responsive, SEO-ready and structured to convert visitors, and it also offers e-commerce development. Maintenance services include WordPress hosting support, website health checks, speed optimisation, general technical fixes and support, and automatic policy/update management to keep sites secure and current. SEO services span small business SEO, technical SEO and SEO tech audits aimed at identifying and fixing on-site issues, with the stated goal of improving visibility on Google and in AI-driven search results. Additional marketing services listed include Google Ads, Google Shopping Ads, social media marketing, remarketing and local listing management. The website also provides free self-service audits covering website health, page speed and accessibility, along with a WordPress maintenance checklist resource.