smartpoint Adria

Based in Zagreb, Croatia, Smartpoint Adria positions itself as an independent, agile marketing agency working across digital, content & creative, and event disciplines. Its portfolio spans regional markets, with project examples from Croatia and Serbia, and its client base includes companies in insurance, technology, energy, and consumer electronics sectors, among others. The agency describes itself as a "marketing agency" aimed at helping businesses raise their operations to a higher level, working with a team of 11 to 50 people. The described services cover search engine optimization, digital strategy, graphic design, pay-per-click advertising and web design, alongside content and creative production and event organization. Concrete work examples include performance marketing and e-commerce campaigns involving campaign management, optimization, scaling and reporting; TikTok and viral video content creation for social media; and integrated campaigns combining creative development, research, strategy, design, project management, production management, media buying, media relations, and influencer or celebrity engagement. Event-related work includes B2B conferences, product launches and corporate parties, often paired with PR support. Community management and script writing are mentioned in relation to social media channel development, such as TikTok content for an insurance client. The agency also lists media relations and PR activities tied to product launches and industry trade fairs.