SODA Global Marketing - China Market Focus

Based in Hong Kong, this agency focuses exclusively on helping international brands enter and grow within the Chinese market and Chinese-speaking communities globally. Founded by Sophia Hu and David Elder, the company was set up after the two met at an exhibition in Germany and began testing market-entry strategies for a UK-based distribution business, later formalising this experience into a dedicated service model. Clients are typically overseas businesses that lack Chinese-language capability, local market knowledge, or an on-the-ground team, and who need support navigating Chinese business culture, regulation and digital channels. The agency positions itself as a local partner that can manage company registration, strategy consulting and hands-on marketing operations on behalf of foreign brands. Services cover the full path from market entry to sales execution: China company registration and trademark filing, alongside registrations in Hong Kong, Singapore and BVI, plus market research and legal consulting. Digital marketing work is centred on Chinese-specific platforms, including WeChat, Weibo, Douyin, Xiaohongshu (Little Red Book) and Zhihu, alongside Baidu SEO and advertising, influencer marketing, and press release distribution across a large network of Chinese digital media outlets. Content marketing includes Chinese video and photo production tailored to local platforms. The agency also supports cross-border e-commerce, including setting up and managing shops on Tmall Global and JD Global, and offers offline services such as trade show booth design and business trip coordination. A test-market marketing package is offered for brands assessing product fit before committing to a full China launch.