Sonar Digital

Based in Portland, Maine, this small marketing team works with founders, owner-operators and internal marketing teams looking for a partner that can handle multiple channels without the overhead of building an in-house department. Client work referenced on the site spans B2C food and retail, e-commerce (including international expansion), professional services, healthcare, and creative services, suggesting a client base of small to mid-sized businesses rather than large enterprises. The agency describes itself as digital-first but not digital-only, positioning its work as an extension of a client's own company rather than a typical outside vendor. Services described include SEO alongside newer AEO/GEO (answer engine and generative engine optimization), SEM and PPC advertising, paid media and traditional media planning, social media marketing, web analytics, and CRM/email marketing. The stated approach begins with an audit of the client's business — current motivations, challenges, resources, and past marketing performance — before building a strategy toward defined goals. Work referenced by clients includes SEO audits translated into actionable roadmaps, Google Ads and Meta advertising management, SEO management through a website rebrand to preserve rankings, and paid social campaigns aimed at building audience awareness and engagement. The agency frames its focus areas around generating qualified leads, converting and retaining them, improving marketing communication, and measuring what is and isn't working.