Surplus Leads

A one-person operation based in Cape Schanck, Australia, Surplus Leads is run by Scott and works with small to medium businesses looking to consolidate their digital marketing under a single point of contact. Clients mentioned in its portfolio include a coffee roasting business and an events company, suggesting experience across retail, hospitality and event-based sectors. The agency positions itself as a hands-on alternative to larger marketing firms, with Scott personally managing campaigns across channels rather than handing work off to a team. Services cover Facebook and Instagram advertising, Google Ads, SEO, conversion rate optimisation, web design and a combined "all-in-one" digital marketing package. The Facebook and Instagram offering is described as fully managed and done-for-you, pairing campaign settings with creative intended to convert. Google Ads work is framed around building a targeted campaign that can be scaled up or down according to business capacity and demand. SEO efforts focus on ranking for keywords identified as commercially profitable over the medium to long term. Conversion rate optimisation centres on improving purchase and lead pages, with the stated aim of lifting returns across all existing inbound marketing spend. The all-in-one service bundles these offerings together, with the client defining their ideal customer profile and Surplus Leads applying the relevant channels and tactics against that brief.