Telum

Based in Zadar, with an additional office in Zagreb, Telum works with small, medium and large companies across the Croatian and international market. The agency has held Google certification since 2008 and describes having built and managed several thousand campaigns for clients across different industries, positioning itself around performance-driven online marketing rather than a single channel. The service range covers Google Ads, YouTube advertising, mobile advertising, Facebook advertising, SEO, web analytics and chatbot implementation. SEO work is described as raising organic traffic through targeted, relevant keywords rather than paid placements. Web analytics is presented as a starting point for every campaign, with tracking set up to reflect each client's business model rather than generic metrics such as visits or time on site. Telum states that it has developed its own tools allowing clients to record revenue generated outside the website and link it back to the specific visit that led to the sale, enabling optimization toward actual earnings and customer lifetime value rather than click volume alone. The site describes a case where a client-run campaign generating high click numbers was taken over and adjusted to reduce clicks by 80%, which reportedly increased campaign revenue by a factor of ten. Another example describes feeding non-standard data, such as local weather conditions, into analytics to adjust ad text, budget and cost-per-click depending on external circumstances.