The Bract Agency

The Bract Agency, based in Tel Aviv-Yafo with a presence in Paris and San Francisco, works with tech founders navigating specific inflection points: raising capital, launching out of stealth, rebranding after losing momentum, or defining market positioning before either. Its client base spans AI, SaaS, fintech, defense, biotech and related sectors, along with select lifestyle and consumer brands led by entrepreneurial founders. The team, formed in 2019, describes prior experience at organizations including Apple, Coca-Cola, Dior, LVMH, Guerlain, Givenchy and Publicis Conseil, which it applies to startup and founder-led work. The agency structures its work into four fixed-scope programs rather than open-ended retainers: Raise (four weeks, covering fundraising strategy, investor narrative, brand kit and pitch deck design), Launch (eight weeks, covering brand strategy, identity, messaging, website and launch assets), Rebrand (ten weeks, covering brand audit, repositioning, messaging, new identity, website redesign with SEO and GEO optimization, and rollout planning), and Define (two weeks, covering market positioning, ICP and audience definition, and messaging framework). A fifth, customizable option draws on the same service set for specific needs. Declared services include SEO, branding, pay-per-click, video production and web development, delivered within these timelined programs with predefined deliverables rather than as standalone hourly engagements.