The Digital Coach

A small marketing team based in Reading, England, The Digital Coach works with businesses across sectors including start-ups and service-based companies looking to build or refine their online presence. Team size sits within the 1-10 range, and the agency positions itself as a resource for clients who need practical guidance on where and how to direct marketing spend, alongside hands-on delivery of digital campaigns. Services listed include search engine optimisation, digital strategy, content marketing, conversion optimisation, email marketing, pay-per-click, social media marketing and other digital marketing work, with website creation and Infusionsoft implementation also mentioned. The agency's published material outlines a data-first approach to campaign planning, describing a "bullets before cannonballs" method drawn from Jim Collins' book Great by Choice: testing smaller, focused campaigns before committing larger budgets, then adjusting based on measured results rather than assumption. This same content addresses how much of a business's revenue should go toward marketing, citing a general benchmark of 7-10% of gross revenue while noting that service-based businesses often require higher spend than product-based ones due to longer sales cycles. The agency also produces guidance on LinkedIn use, covering profile optimisation, personal branding and networking strategy, indicating a focus on platform-specific tactics alongside broader digital marketing planning and budget allocation advice for clients.