The Gist People Sl

Based in Palma, Mallorca, The Gist People works with companies and brands looking to launch, expand, or scale their digital presence, partnering with clients both locally and internationally. The team is small, positioned as senior specialists who handle strategy through to implementation and optimisation rather than outsourcing execution. Their approach centres on combining strategy, communication, UX, and performance to guide customers from first contact through conversion and loyalty, with AI used to speed up research and delivery while outcomes are reviewed by human experts. Services cover digital marketing, digital analysis, and marketing strategy, alongside SEO, UX/UI design, branding, media planning and buying, content marketing, and business consulting. In digital marketing, they assemble specialists across SEO, paid, social, email, and analytics depending on whether a client needs single-channel support or end-to-end management. Digital analysis work involves mapping how users find, navigate, and convert across sites and apps at a funnel and segment level, translating that data into recommendations on what to fix or scale. Marketing strategy engagements involve defining audience and positioning, mapping messages to channels, building a prioritised roadmap with test-and-learn sprints, and setting KPIs to align teams on near-term versus longer-term priorities. Website-related work spans structure, UX, technical SEO, and content, aimed at making sites easier to find and navigate. The agency describes its process as drawn from direct project experience rather than theoretical frameworks.