The Hanna Smith Agency (Pty) Ltd

The Hanna Smith Agency (Pty) Ltd operates out of Cape Town, South Africa, as a small team of one to ten people offering search engine optimisation, generative engine optimisation, copywriting, and digital consulting. The agency positions its work around organic growth strategies rather than paid advertising, framing SEO, GEO, and organic social media as tools for building long-term visibility, trust, and brand authority for the businesses it works with. Its stated approach centres on treating SEO as a core discipline rather than an add-on to broader digital marketing packages. Every engagement begins with a comprehensive SEO audit, which feeds into keyword research, competitor research, on-page issue handling, and on-page content optimisation. Backlink building is available on select plans, and ongoing SEO maintenance is offered to sustain rankings after initial optimisation work. Projects are handled by copywriters and partner developers who specialise in SEO, and the agency also lists content marketing, content writing services, digital strategy, corporate training and coaching, and generative AI among its declared services. The emphasis throughout is on optimising for both traditional search engines and large language models, reflecting a stated aim of helping businesses rank across conventional search platforms as well as newer generative AI-driven search tools.