The Locksmith Agency

Based in Richmond, Virginia, The Locksmith Agency works exclusively with locksmith businesses across the United States, focusing on a single trade rather than a broad client base. The team is small, in the range of one to ten people, and positions its niche focus as an advantage, framing its knowledge of the locksmith industry as the basis for its marketing and web work. Services are delivered remotely to locksmith companies nationwide rather than tied to one metro market. The agency's offerings center on web design and hosting, building custom, mobile-friendly WordPress sites intended for conversion and usability rather than just appearance. Its Local SEO service aims to improve rankings in local search results, paired with Google Maps optimization work meant to increase visibility and call conversions from map listings. It also runs Pay Per Click campaigns, including creating and managing Google AdWords accounts or optimizing existing ones, and offers Yelp advertising and social media setup and management to help locksmith businesses build a local following. A distinct part of its approach involves two locksmith-specific directories it built and maintains, 1-800-Unlocks and the Fair Trade Locksmith Directory, into which client listings are entered as part of website builds, with the stated intent of contributing domain trust and SEO value. The agency also describes handling Google Business Profile issues, including reinstatement of suspended profiles.