The Orange Lab

Based in Barranquilla, Colombia, this small agency positions itself as a B2B-focused digital marketing team, working with clients across sectors such as hospitality, education, ports and logistics. Testimonials referenced on its site include Hilton Garden Inn properties in Santa Marta and Barranquilla, the language-training company Berlitz, Puerto de Santa Marta, and companies identified as Next U, Estado de Montaña, Alameda del Río and Active World. Its client base spans Colombia and international markets, including at least one US-based contact cited in a testimonial. The declared service list covers Search Engine Optimization, Content Marketing, Digital Strategy, Web Design, Branding, Pay Per Click and Social Media Marketing. According to the site, work typically starts with brand design and conceptualization before moving into the generation of a digital marketing plan, e-commerce and web page development, and broader digital presence construction. SEO work is described as organic content and positioning, while SEM covers digital advertising strategies; content marketing is presented as a core discipline tying these elements together. Case references mention content marketing strategy for an education-sector client, inbound, email, video and social media marketing for another, and online ads strategy work for a further account, illustrating a mix of content-led and paid-channel campaigns delivered by a team of one to ten people.