The Profit Platform

Based in Hurstville and working with Sydney-area small businesses — described as mostly trades, clinics and small e-commerce operators — The Profit Platform is a small digital marketing outfit founded in 2023, run directly by the people delivering the work rather than through account managers. The team operates on a month-to-month basis with no lock-in contracts, publishes its prices openly on its website, and positions itself against typical agency practices such as lengthy reporting decks and vague performance claims. Services cover website design, SEO, Google Ads, Meta Ads, social media management and AI automation, offered individually or combined under one invoice. Website design starts from $1,490 as a one-off custom build in Figma, up to eight pages, mobile-first and tuned for Core Web Vitals, including basic SEO setup and client training on editing the site. SEO work, from $690/month, includes technical audits and fixes, one researched new page per month, Google Business Profile work where relevant, and a monthly explanatory call rather than a lengthy report. Google Ads, from $490/month, covers account audits or setup, campaign structuring, keyword and negative lists, conversion tracking through GA4 and call tracking, with fortnightly check-ins. Meta Ads includes pixel and conversions API setup, monthly ad creative production, and weekly optimisation. Social media packages include a set number of monthly posts, a content plan and quarterly review. AI automation work involves process audits, custom chatbot or agent builds, and workflow automation using tools such as n8n.