The Wild Ones Agency

Based in Darling Point and working with founders and business owners across Sydney, The Wild Ones Agency positions itself as a senior-only media agency, meaning clients work directly with experienced practitioners rather than junior staff. The agency was founded by Elaine Quirke, who draws on a background spanning roles such as commercial editor at The Mirror, Director of Fashion and Luxury at The Wall Street Journal, digital audio work at Nova, and time at media agencies including Mindshare, Wavemaker, Starcom and UM, with past work for clients such as Rolex, Cartier, Samsung, Nestlé and government campaigns. The agency describes itself as suited to growing businesses seeking honest feedback and combined brand-building with sales growth, rather than the lowest-cost option or agreement-seeking arrangements. Services are structured around several named offerings: a free twenty-minute "Growth Plan" session assessing current marketing activity and identifying initial actions; "Labs – The Blueprint," a seven-day bespoke guide covering audience mapping, positioning, and creative assets such as ideas, copy and visual identity; "Labs – Innovation & Education," which provides hourly, flexible advice on planning and problem-solving; and "The Retainer," an ongoing arrangement in which the agency plans, buys, runs and reports on media activity with continuity of the same senior personnel each month. Declared service areas include SEO, advertising, branding, marketing strategy, media planning and buying, social media marketing, and conversion optimisation. The agency states it operates without lock-in contracts and without junior staff working on client accounts.