True SEO

Based in Cardiff, True SEO is a UK SEO consultancy that positions itself around billing on agreed KPIs rather than billable hours, offering free 30-minute strategy calls and audits to prospective clients. It works across a range of sectors named on its site, including professional services (accountancy, financial advisers, law firms), health and hospitality (healthcare, dental clinics, hotels), and retail and trade (e-commerce, automotive, luxury brands, personal branding). Team size is small, in the one-to-ten range, and the company was founded in 2025, describing itself as a specialist consultancy with full agency capability rather than a generalist marketing shop. The service list covers strategy and consultancy work such as SEO consultancy, SEO audits, a "Niche Marketing Blueprint," bespoke SEO services and one-to-one SEO mentoring, alongside technical and on-page work including semantic SEO, on-page SEO, local and multi-location SEO, and backlink services. A distinct strand of the offering targets visibility in AI-driven search, described as optimisation for ranking in AI and LLM search results, including surfaces such as ChatGPT, AI Overviews, Bing and Copilot, Perplexity, and Gemini, alongside traditional Google Search and Google Maps visibility. Packaged options include a monthly SEO package, white-label SEO aimed at other agencies (B2B), optimised web design, and social media marketing. Case studies referenced on the site describe first-page rankings achieved for a single-location firm and increased sales per customer for an e-commerce client.