UdiMedia

Based in Clayton South, on Melbourne's outskirts, this small agency of up to ten people works with Australian business owners looking to grow sales through their website and online advertising. The business was founded in 2005 by Udi, who describes an earlier career as a freelance web designer before building his own marketing approach after losing money on poorly managed ad campaigns. That background shapes the agency's positioning: rather than presenting itself as a conventional web or SEO firm, it frames its work around helping clients avoid the common mistakes that make Facebook and Google advertising unprofitable. Declared services span Search Engine Optimization, UX/UI Design, Digital Strategy and Web Design, alongside broader digital marketing, branding and app work referenced on the site. The practical methods described focus heavily on paid advertising diagnostics: setting up Google Analytics and conversion tracking so results can be attributed to specific ads or keywords, researching competitors' ad spend, and selecting keywords based on search volume and cost rather than guesswork. New enquiries are typically routed through a short qualifying process covering current marketing spend, profit per sale and business goals, leading to a complimentary strategy session where campaign and website issues are assessed before any work begins.