UM Digital - Tel Aviv

Based in Ramat HaChayal, Tel Aviv-Yafo, UM Digital operates as the digital arm of McCann Digital, working with large, established advertisers in the Israeli market seeking business growth through digital solutions. The agency positions itself as a full-service digital marketing operation, combining specialist disciplines, technology, creative work, data and strategic marketing understanding to support long-term business results for its clients, which include major players across the local economy. The team size falls in the 11-50 range, and campaign examples referenced on the site include activity for brands such as Ackerman, L'Oréal and Super-Pharm, spanning areas like a metaverse beauty-tech event and a live-commerce channel. Service areas listed span SEO and ASO, SEM, programmatic advertising, media planning and buying, social media, UX/UI design, content marketing (including video), and BI & data consulting, with a proprietary dashboard offering referred to as UMBI. The agency publishes articles on its professional blog covering topics such as the impact of AI on search engines, E.E.A.T and content strategy for organic traffic, indicating an SEO practice that tracks search-engine developments alongside broader digital marketing execution. Client engagement begins through a contact form or direct phone and email channels, and the site also promotes online training sessions ("הדרכות מקוונות") related to its service areas. The combination of media buying, UX/UI, SEO/ASO, programmatic and BI/data consulting under one roof reflects an integrated approach to campaign planning and measurement for advertisers operating in the Israeli market.