UpSurge Digital

Based in Surry Hills, Sydney, UpSurge Digital is a small digital marketing agency founded by Eric Burrus as an alternative to the traditional agency model, working with growing businesses across a range of industries. The agency deliberately keeps its client roster small, positioning itself as an outsourced strategy partner that integrates closely with a client's existing operations rather than functioning as an external vendor. With a team of around 20 specialists and a combined 15 years of experience in digital-first marketing, it aims to combine the responsiveness of a freelancer with the structure of a full-service team, including in-house support and daily performance tracking. Services cover search engine optimisation, described as a full-picture approach, alongside Google Ads management, paid social media advertising, email marketing and fractional CMO support. Performance marketing is offered as a distinct focus area aimed at increasing conversions. The agency's stated method centres on daily measurement and optimisation, using real data to adjust strategy on an ongoing basis rather than applying replicated campaigns across accounts. Client work is handled by a small, close-knit team where members maintain individual specialisms in areas such as SEO, PPC and social media but also contribute across other services as needed. The agency's digital marketing services are designed to work alongside a client's existing marketing channels rather than replace them entirely.