Voyage Brand and Communication

Based in Reading, Voyage Brand and Communication is a small strategy and creative agency working primarily with B2B organisations where communication has a direct commercial impact. The team is led by two people – one handling strategy, research, positioning and messaging, the other leading creative output – and the agency describes itself as deliberately small, with the people who take a brief also doing the work. Clients tend to be senior commercial leaders such as MDs, Sales Directors, CEOs and Marketing Directors, and the agency works across sectors including Corporate & Finance, Technology, Later Living, Property & Retail, Landmark & Heritage, and Hospitality. The agency's stated approach follows three stages: Insight, Imagine and Impact. Insight involves research into a client's senior team, customers, stakeholders, sector and competitors before any messaging is developed. Imagine turns that research into positioning, messaging frameworks and creative systems. Impact refers to the commercial outcomes this is intended to produce, such as sales conversations and market entries. Described project examples include building a multi-layer intelligence and sales programme for a B2B technology client entering the UK water sector, covering account plans, sector analysis, buyer profiles and sales narratives; naming and positioning a retirement living brand from scratch; and identifying and articulating a consistent thread of thinking for a corporate finance firm. Listed service areas include SEO, web design, advertising, branding, content marketing, public relations, social media marketing and UX/UI design.