Weave Web Communications

Based in Melbourne, Weave is a specialist content strategy and design consultancy founded in 2009, working with organisations that manage user-centred content across large websites and complex digital ecosystems. Its client base spans government, not-for-profit and private sector bodies, including federal and state government departments, health and regulatory agencies, universities, and financial services organisations. The team is small, led by directors with backgrounds in content strategy, information architecture and editorial work, alongside a design strategist focused on user research and systems thinking. The consultancy's practice areas cover content strategy, content design, content engineering, content operations, information architecture and user research. Its work centres on bringing consistency to fragmented content across multiple channels and sites, developing content design systems, and building information architecture that has been tested for findability. Weave also helps organisations prepare content for AI systems by improving structure and clarity, and supports content governance work aimed at reducing regulatory risk from inaccurate or outdated material. User research is used to gather evidence on how audiences understand and use content, informing rewrites into clear, plain-English formats. The consultancy also offers training and publishes case studies documenting its approach to large-scale content problems, reflecting a combination of boutique-level specialism with capacity to handle enterprise-scale content ecosystems.