Well Optimised

Based in Katoomba in the Blue Mountains region, Well Optimised is a one-person web design and SEO practice run by Steve Krinks, who works directly with small businesses and SMEs across Australia. Clients span sectors such as visual artists, quantity surveyors, not-for-profit organisations, news websites, and service businesses like reptile handling and dog training operations. Rather than delegating to a team, Krinks handles projects himself, drawing on more than 20 years of experience in web design, SEO, AI optimisation and digital marketing to work closely with each client on their specific goals. The service offering covers website design built around business objectives, search engine optimisation aimed at improving ranking positions, and conversion optimisation intended to turn website visitors into paying customers. Alongside these, Well Optimised offers AI readiness work, helping businesses appear in AI-driven search results, and SEO training for clients who want to build in-house capability. Additional support has included resolving Google Business Profile and Google Maps pin issues, including reinstating suspended business listings and correcting map location errors. The approach centres on understanding a client's business in depth before building or refining their online presence, with ongoing refinement rather than a one-off delivery. Prospective clients can access a free 15-minute introductory conversation before committing to a project.