WhiteKube

WhiteKube is a digital marketing agency based in Lisbon, Portugal, founded in 2012 with a small team of one to ten people. It works with companies across multiple industries and sizes, running advertising campaigns for clients in numerous countries and managing budgets ranging from around 25,000 euros to 3 million euros a year. Its client base spans sectors such as fashion retail, pharmaceuticals, financial trading and mobility, and campaigns have been run across roughly 40 different countries. The agency's core service areas are paid advertising, data and analytics, and Amazon marketing, alongside search engine optimization, pay-per-click management, digital strategy and conversion optimization. Work described includes designing shopping ad strategies focused on prospecting and conversion rather than brand-keyword reliance, building country-targeted advertising campaigns, optimizing landing pages to shift lead generation from volume-based to quality-based results, and setting up analytics and reporting systems to track KPIs. WhiteKube also helps clients organize advertising accounts across platforms such as Google and Meta, standardizing processes across different brands and internal structures to bring consistency to marketing operations. The team includes individuals and the company itself recognized as Google Partners and Meta Partners, and the agency has been nominated multiple times for Google Premier Partner Awards. Its approach centers on long-term advisory relationships, budget management and building measurement frameworks that align advertising activity with client-defined business goals.