Xpanda Media

Based in Newcastle, NSW, Xpanda Media is a small digital marketing team serving businesses looking to build an online presence and generate leads rather than simply drive traffic. The agency works with a team of 1-10 marketing professionals, positioning itself around tailored campaigns built to match each client's specific goals rather than a standardised package, and it operates as a local Newcastle-based provider for businesses in the region. The agency's declared service range covers Search Engine Optimisation, Google Ads (PPC), Conversion Rate Optimisation, Search Engine Marketing, Web Design and Content Marketing. Its stated method centres on getting to know the specifics of a client's business before launching a campaign, then continuing to monitor and evaluate performance after launch to adjust results over time. Client engagement typically begins with a consultation or strategy session, described on the site as a way to align the mix of available digital marketing services—search, paid ads, website design and conversion-focused work—with a business's particular objectives. The site frames Google Ads as a core area of its practice alongside SEO and web design, with ongoing campaign oversight presented as part of the standard offering rather than a one-off setup.