SEO Guides & Resources
Practical guides written for business owners: choosing an agency, picking software, understanding pricing and staying visible in AI answers.
The questions to ask an SEO agency before you sign
A buyer's interview script for the selection call: the questions that reveal evidence, staffing, technical depth, content process, link sources and reporting, and the answers that should end the conversation.
SEO agency, freelancer or in-house: how to choose
A decision framework for choosing between an SEO agency, a freelancer and an in-house hire: real costs, the bandwidth versus breadth trade-off, hybrid setups and a checklist by budget.
How to choose an SEO agency in 2026
A practical guide for business owners: verified performance data, the right questions to ask, red flags to avoid, realistic pricing and why AI visibility now matters.
SEO contracts: the clauses that cost you later
A clause by clause reading of SEO contracts: guaranteed rankings, undefined scope, automatic renewal, ownership of content, links and accounts on exit, subcontracting, indemnity and pilot structures.