LinkResearchTools vs Moz Link Explorer: which should you choose?
Two Link Building tools, compared on what can be checked: pricing model, entry price, declared features, and what each one offers that the other does not. The 0 shared capabilities will not decide anything — the differences will.
LinkResearchTools
$99/mo
LinkResearchTools (LRT) is a sophisticated SEO tool designed specifically for backlink audits, monitoring, and competitive research. It caters to SEO professionals, digital marketers, and agencies who require in-depth analysis of link prof…
LinkResearchTools profile
Moz Link Explorer
$0/mo
Moz Link Explorer is a powerful backlink analysis tool designed for digital marketers, SEO professionals, and website owners looking to enhance their link-building strategies. This tool provides users with valuable insights into their back…
Moz Link Explorer profileSide by side
| Criterion | LinkResearchTools | Moz Link Explorer |
|---|---|---|
| Category | Link Building | Link Building |
| Pricing model | Paid | Freemium |
| Entry price | $99/mo | $0/mo |
| Listed features | 8 | 8 |
| Community rating | — | — |
| Official site | urlinspector.com | moz.com |
What each one adds
Only in LinkResearchTools
- Backlink Audits
- Link Disavow
- Link Monitoring
- Competitive Research
- Link Risk Simulation
- Actionable SEO Recommendations
- Integration with Other SEO Tools
- Extensive Training Materials
Only in Moz Link Explorer
- Domain Authority and Page Authority metrics
- Spam Score analysis
- Inbound and linking domain counts
- Anchor text analysis
- Link Intersect tool for competitive analysis
- Monitoring of backlink profile growth
- Benchmarking against competitors
- Insights into high-performing content
The verdict, as the data has it
- Entry price: Moz Link Explorer starts lower ($0/mo).
- Breadth: declared scope is equivalent.
- Tight budget: Moz Link Explorer offers a free or freemium entry, so it can be tested without commitment.
These criteria can be verified from the vendors' own pages. What no comparison page can verify, and what usually decides, is data quality in your own market: test both on your own keywords and your own domain before signing an annual contract.
Frequently asked questions
What is the difference between LinkResearchTools and Moz Link Explorer?
Both cover 0 shared capabilities. LinkResearchTools adds Backlink Audits, Link Disavow, Link Monitoring, while Moz Link Explorer adds Domain Authority and Page Authority metrics, Spam Score analysis, Inbound and linking domain counts. The decision therefore rests on those differences rather than on the shared base.
Which is cheaper, LinkResearchTools or Moz Link Explorer?
Moz Link Explorer has the lower entry price ($0/mo). Be careful though: on this kind of tool, extra seats and project limits drive most of the bill, not the advertised first tier.
Can you use LinkResearchTools and Moz Link Explorer together?
Yes, and many teams do when the two cover different jobs. But with 0 overlapping capabilities, paying for both is mostly paying twice for the same data: keep the one your team genuinely opens every week.