Moz Pro vs SEMrush: which should you choose?
Two SEO Suite tools, compared on what can be checked: pricing model, entry price, declared features, and what each one offers that the other does not. The 0 shared capabilities will not decide anything — the differences will.
Moz Pro
$99/mo
SEO software with keyword research, link building, site audits, and page optimization insights. Known for Domain Authority metric.
Moz Pro profile
SEMrush
$129.95/mo
Digital marketing suite offering SEO, PPC, content marketing, and social media tools. Trusted by millions of marketers worldwide for competitive intelligence.
SEMrush profileSide by side
| Criterion | Moz Pro | SEMrush |
|---|---|---|
| Category | SEO Suite | SEO Suite |
| Pricing model | Paid | Paid |
| Entry price | $99/mo | $129.95/mo |
| Listed features | 6 | 6 |
| Community rating | 4.3 / 5 | 4.6 / 5 |
| Official site | moz.com | semrush.com |
What each one adds
Only in Moz Pro
- Keyword Explorer
- Link Explorer
- Site Crawl
- Rank Tracking
- On-Page Optimization
- Domain Authority
Only in SEMrush
- Keyword Research
- Site Audit
- Position Tracking
- Backlink Analytics
- Content Marketing
- PPC Analysis
The verdict, as the data has it
- Entry price: Moz Pro starts lower ($99/mo).
- Breadth: declared scope is equivalent.
- Tight budget: neither has a free tier: plan for a paid trial period.
- User feedback: SEMrush carries the better community rating (4.6 / 5).
These criteria can be verified from the vendors' own pages. What no comparison page can verify, and what usually decides, is data quality in your own market: test both on your own keywords and your own domain before signing an annual contract.
Frequently asked questions
What is the difference between Moz Pro and SEMrush?
Both cover 0 shared capabilities. Moz Pro adds Keyword Explorer, Link Explorer, Site Crawl, while SEMrush adds Keyword Research, Site Audit, Position Tracking. The decision therefore rests on those differences rather than on the shared base.
Which is cheaper, Moz Pro or SEMrush?
Moz Pro has the lower entry price ($99/mo). Be careful though: on this kind of tool, extra seats and project limits drive most of the bill, not the advertised first tier.
Can you use Moz Pro and SEMrush together?
Yes, and many teams do when the two cover different jobs. But with 0 overlapping capabilities, paying for both is mostly paying twice for the same data: keep the one your team genuinely opens every week.