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Title tag

The title tag is the page's headline in the HTML head. It is the strongest on-page relevance signal and the text most often used as the clickable link in results.

Google rewrites titles on a meaningful share of queries, usually when the original is stuffed with keywords, duplicated across a template or unrelated to the query it matched. Writing a clear, specific title that reads like a human wrote it is the most reliable way to keep your own version displayed.

Aim for roughly 50-60 characters before truncation, put the distinguishing term first, and make every title unique across the site. Duplicated titles across hundreds of pages are one of the strongest signals of a thin template — and one of the fastest wins available, because fixing them changes click-through without changing rankings.

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