50FISH

Based in Yarmouth, Maine, 50FISH is a small agency (1-10 employees) focused specifically on eCommerce businesses and brands. Its client roster spans specialty retail and heritage manufacturing, including a marine goods maker producing handcrafted wooden oars, a specialty food purveyor, a leather goods company, and an outdoor/backwoods retailer diversifying into online sales. Work described for these clients centers on replatforming, digital marketing strategy, and long-term partnerships rather than one-off projects, with some relationships extending over multiple years. Services fall into three groups: strategy, design, and marketing/technology. Strategy work includes competitive analysis, industry research, data and analytics, and consumer engagement planning. Design covers website and mobile UX/UI, creative direction, brand development, and photo/video production. On the technical side, the agency handles platform migration across Magento, Shopify, and Miva, along with content management systems and frontend/backend development. Marketing services include paid search, email marketing, product feed management, social media, Amazon optimization and support, SEO, content development, conversion rate optimization, and website maintenance. For specific clients, described outcomes include rebuilding and optimizing Google Shopping campaigns, developing Amazon inventory management and product marketing strategies, and building search, social, and email programs intended to grow online sales and consumer engagement for brands with established, non-digital-native histories.