AdLift

Based in Burlingame, California, AdLift is a digital marketing agency with a team of 11-50 people serving brands across the US, North America, and Southeast Asia, ranging from funded startups to large enterprises. The agency positions itself around the shift in how consumers search, aiming to make client brands visible not only on Google and Bing but also within AI-generated answers on platforms like ChatGPT, Gemini, and Perplexity. AdLift's core service is search engine optimization, covering technical audits, keyword research and content strategy, link acquisition and digital PR, and local and international SEO. Content marketing work includes long-form blog and article production, content clusters and pillar pages, AI-assisted content briefs, and content performance audits. The agency also runs paid media and performance marketing across Google, Meta, YouTube, and programmatic channels, alongside social media marketing focused on organic strategy, community building, social listening, and influencer integration. Influencer marketing services span identification and vetting, campaign management and tracking, and partnerships across micro, macro, and mega influencer tiers. A newer service line addresses AI SEO, LLM optimization, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), using structured data, entity optimization, and answer-layer content strategies intended to help brands be cited within AI-generated summaries and direct answers rather than only appearing as traditional search listings.