Business Boosters

Based in Berkeley Heights, New Jersey, Business Boosters is a certified minority- and woman-owned branding and design agency serving clients across the United States, including businesses in the NYC Metro area and organizations spanning industries such as pharmaceutical, aerospace, transport, non-profit, medical, education, and healthcare. Founded in 2015 by Nicole Mauriello, who operates the company alongside her husband Tom Mauriello, the agency traces its roots to a promotional products business originally established in Trinidad & Tobago. The team is small, in the 1-10 employee range, and works with organizations of varying sizes on brand identity and workplace culture initiatives. The agency's core offerings include brand identity and design, web design, and low/no code development, alongside search engine optimization and pay-per-click services. Beyond digital marketing, Business Boosters extends into brand implementation through employee recognition programs, branded apparel, and branded merchandise, including promotional products and catalogs featuring items such as YETI and Stanley 1913 products. Design and web work is also offered on a retainer basis, and the agency maintains a dedicated small business web design offering as well as NJ-focused web design services. Its stated approach centers on bridging the gap between a brand's current market presence and its growth goals, using logo design, graphic design, and website development to shape how businesses are perceived. The agency positions employee recognition and promotional products as tools for building workplace culture and boosting engagement, rounding out its service set beyond conventional digital marketing disciplines.