Eric Rounds Agency

Based in Lambertville, New Jersey, this small agency (1-10 people, operating since 1996) works with B2B companies seeking to sharpen brand positioning and improve how they are found by both people and AI-driven search platforms. Its client roster includes organizations such as a regional opera guild and a demand-generation focused firm, suggesting work spans nonprofit and commercial B2B sectors. The agency frames its approach as a three-stage progression — Clarity, Visibility, Momentum — arguing that most marketing problems stem from unclear brand positioning rather than tactical execution gaps. The Clarity stage involves discovery work, stakeholder interviews, and market review, producing a Brand Intelligence Brief and message architecture meant to guide all subsequent campaigns, pages, and pitches. The Visibility stage covers traditional touchpoints (print, signage, advertising, website, social) alongside a specific focus on AI search: the agency measures where a brand is mentioned or recommended by AI platforms versus competitors, then works to close that gap, an approach it labels GEO alongside conventional SEO. The Momentum stage involves building what it calls agentic marketing infrastructure — connected systems intended to produce, publish, and measure content on an ongoing cadence without added staff, followed by monitoring and adjustment. Listed service areas also include branding, content marketing, web design, video and social media marketing, mobile/app marketing, and IT managed services, alongside discrete engagements such as brand audits, rebrands, messaging development, Google Business Profile work, and sales enablement support.