Goodway Group

Based in Jenkintown, Pennsylvania, Goodway Group positions itself as an independent media and growth partner for commerce, retail and CPG brands operating at scale. Its client base spans brands, retailers, multi-location businesses and agencies, with named engagements including Stella Rosa, DGMN, Publix and Unleashed Brands. The agency frames its work around "Connected Commerce" — aligning media, data and in-store execution to turn digital investment into measurable sales performance across large store networks and shopper bases. With a team of over 200, Goodway describes itself as building around each client's existing operations rather than applying a standardised, holding-company model. The agency's offering is structured around three areas: Commerce, Connection and Consulting, supported by what it calls a Connected Commerce OS powered by its GOES platform and agentic AI, intended to provide always-on intelligence at the point of shopper decision-making. Declared service lines include SEO, advertising, social media marketing and other digital marketing, alongside a self-service DSP and a specific Walmart Connect offering for retail media. Case study results referenced on the site include increased store traffic delivered with lower media spend, retail media campaigns reporting a stated ROAS figure, and local execution work tied to national strategy that reported increased brand consideration. The agency also produces guides, webinars and blog content addressing topics such as AI in marketing and retail media strategy for CMOs and brand teams.